Betfred HQ

Osana Studio was appointed to reimagine Betfred’s headquarters at The Spectrum, a former arena, into a bold, high-performance workspace that reflects the company’s dynamic brand identity and ambitious vision for the future.

The design focused on creating a sustainable, immersive environment that enhances the employee experience, fosters collaboration, and supports talent attraction and retention. Rooted in Betfred’s core values and rich sporting heritage, the concept blends cutting-edge functionality with a strong sense of place.

Drawing inspiration from the company’s Salford roots, the material palette balances industrial elements like blackened steel with softened brand colours and calming textures. The result is a contemporary and energising workspace that feels uniquely Betfred - confident, considered, and built for the next chapter of growth.